--- title: The Six Marketing Metrics Executives Actually Care About description: Read our guide on the most important metrics for a marketing executive and why you should care. --- [![Mambo-Media](https://info.mambomedia.com/hs-fs/hubfs/Mambo-Media_May_2016/Image/mambologo_RGB_black.png?width=225&height=48&name=mambologo_RGB_black.png)](http://www.mambomedia.com/) - [About](http://www.mambomedia.com/about/) - [Services](http://www.mambomedia.com/services/) - [Training](https://www.mambomedia.com/training/) - [Resources](http://www.mambomedia.com/resources/) - [Our Work](http://www.mambomedia.com/our-work/) - [Blog](https://www.mambomedia.com/blog/) - [Contact](http://www.mambomedia.com/contact/) - [Careers](https://info.mambomedia.com/view-all-positions) [![Mambo-Media](https://info.mambomedia.com/hs-fs/hubfs/Mambo-Media_May_2016/Image/mambologo_RGB_black.png?width=225&height=48&name=mambologo_RGB_black.png)](http://www.mambomedia.com/) ## \[Free eBook\] Six Marketing Metrics Executives Actually Care About ### Prove the ROI of your marketing efforts by reporting these six metrics. ![6MarketingMetrics2x-210455-edited.png](https://info.mambomedia.com/hs-fs/hubfs/Assets/eBook/6MarketingMetrics2x-210455-edited.png?width=200&name=6MarketingMetrics2x-210455-edited.png "6MarketingMetrics2x-210455-edited.png")As marketers, we work tirelessly to move the needle on a sometimes laundry-list of metrics. But with studies that show **73% of executives don’t believe that marketing drives demand and revenue**, we have to make sure that we can prove the ROI of our marketing efforts.  Do you know which metrics actually matter to your executives? In this cheat sheet of metrics, we'll share the six metrics that do. In this free eBook, you'll find:      **- 6 marketing metrics that prove the value of your marketing efforts      - Formulas and examples to help you calculate your own metrics      - Explanations and scenarios of why these metrics are important and how to interpret them** Download our eBook to understand the true value of your marketing.  ### Download Now ### about mambo Mambo is a full-service marketing agency focused on demand generation and revenue-producing programs for our clients with an emphasis on modern marketing best practices and leveraging technology to get the most out of your investment. ### LINKS - [About](http://www.mambomedia.com/about/) - [Services](http://www.mambomedia.com/services/) - [Resources](http://www.mambomedia.com/resources/) - [Our Work](http://www.mambomedia.com/our-work/) - [Blog](http://www.mambomedia.com/blog/) - [Contact](http://www.mambomedia.com/contact/) ### ADDRESS - 411 NW Park Ave, Suite 201, Portland, OR 97209 - 503.697.1441 - [Results@mambomedia.com](mailto:Results@mambomedia.com) ### Newsletter Sign up: © 2016 Mambo Media. All rights reserved [Privacy Policy](http://www.mambomedia.com/privacy-policy/) | [Client Login](http://intranet.mambomedia.com/sites/Clients/SitePages/Home.aspx) - - - - -